Facilitating The Shift
Moving into the B2C space while retaining their B2B side, SVP Cashews had multiple avenues to showcase their products to their customers
So starting off, the main focus was understand what the business was trying to specifically achieve by investing in their own e-commerce website
Check out the live website here!
Facilitating The Shift
Moving into the B2C space while retaining their B2B side, SVP Cashews had multiple avenues to showcase their products to their customers
So starting off, the main focus was understand what the business was trying to specifically achieve by investing in their own e-commerce website
Check out the live website here!
Facilitating The Shift
Moving into the B2C space while retaining their B2B side, SVP Cashews had multiple avenues to showcase their products to their customers
So starting off, the main focus was understand what the business was trying to specifically achieve by investing in their own e-commerce website
Check out the live website here!
Diving deeper, two USPs were at the crux of what they wanted to convey through this website
Longevity in this business - 28+ years in the business, there's assurance that their product's quality can be trusted
Longevity in this business - 28+ years in the business, there's assurance that their product's quality can be trusted
Longevity in this business - 28+ years in the business, there's assurance that their product's quality can be trusted
Variety - Being the source of their cashews' production, they offer a variety of cashew cuts for sale that aren't commonly found on the shelves in markets
Variety - Being the source of their cashews' production, they offer a variety of cashew cuts for sale that aren't commonly found on the shelves in markets
Variety - Being the source of their cashews' production, they offer a variety of cashew cuts for sale that aren't commonly found on the shelves in markets
First-Look
For the first impression, we wanted to highlight the quality of the cashews and make them look deliciously appealing
For the first impression, we wanted to highlight the quality of the cashews and make them look deliciously appealing
To achieve this we added multiple sections where one could browse the available products and used large, clear and varied images
To achieve this we added multiple sections where one could browse the available products and used large, clear and varied images
Understanding the products
With the variety they offered, it was additionally necessary to educate the customers on what these cashew cuts meant and how they should use them
With the variety they offered, it was additionally necessary to educate the customers on what these cashew cuts meant and how they should use them
This information was provided in an illustrated format in the Buy Right, Save Big page and also on the product page for each item to maximize the place the users read it
This information was provided in an illustrated format in the Buy Right, Save Big page and also on the product page for each item to maximize the place the users read it
In addition to designing the website, we built it on Shopify and handled the backend integrations and plug-ins
In addition to designing the website, we built it on Shopify and handled the backend integrations and plug-ins
All the product images were edited and fixed by us specifically to highlight the inventory in the best possible way
All the product images were edited and fixed by us specifically to highlight the inventory in the best possible way
And finally, we created the digital logo pack for both SVP Just Cashews and its parent company
And finally, we created the digital logo pack for both SVP Just Cashews and its parent company
